[New In The Market]- Cafédirect 100% Arabica Espresso Roast and Ground Coffee
I must have a cup of hot coffee early in the morning because if I don't get my morning fix, I will feel quite lethargic. In fact, the wonderful aroma of a cup of piping hot coffee is enough to awaken all my senses and keep me freshened up for at least a couple of hours before I go to my meetings. Recently, I have decided to brew and make my own coffee using the Aeropress Coffee Maker and it has been a great experience because it is so easy to use and is very portable. For a start, I experimented with Cafédirect's new 100% Arabica Espresso Roast and Ground Coffee and the result is simply therapeutic although it only lasted for a while.
Created for coffee connoisseurs, this espresso blend by Cafédirect is a dark and intense coffee and it uses coffee beans from Peru and Costa Rica. In case you're wondering; the Arabica beans from Peru make up a strong base for the coffee, bringing a natural dark chocolatey taste to each sip and the strong roasting process intensifies the taste. Costa Rica Arabica beans, on the other hand, counterbalance the Peruvian beans, softening the mouthfeel and giving the coffee a creamy finish.
Cafédirect uses a unique numbering system to indicate coffee strength and the strength of a coffee depends on a number of factors; namely the composition of coffee beans in the blend and as well as the intensity of the roasting process. Roast and ground coffees from Cafédirect span the range from 3 to 6 and the Arabica Espresso Roast and Ground Coffee is a 6, reflecting its full-bodied taste that promises a flavour explosion that leads up to a naturally sweet finish.
Cafédirect's 100% Arabica Espresso is finely ground for easy brewing in an espresso machine, stove-top espresso pot/percolator, or сafetière (plunger) i.e. Aeropress Coffee Maker.
If you like your coffee dark and intense, Cafédirect's 100% Arabica Espresso is the way to go and you can find it at all leading supermarkets like Cold Storage and NTUC FairPrice. When my pack of Cafédirect's 100% Arabica Espresso finishes, my next experiment with the Aeropress Coffee Maker would be Cafédirect's Machu Picchu Ground Coffee and also Cafedirect's Kilimanjaro Fresh Ground Coffee.
As a business, Cafédirect is different. Growers have shares in the company and have two seats on the Cafédirect Board of Directors. Cafédirect’s unique approach has seen the company paying fair prices and working directly with smallholder growers so that they can develop their businesses and increase their influence in highly competitive commodity markets.
Through direct, personal and long-term relationships, Cafédirect partners with over 282,000 smallholder growers in 40 grower organisations across 14 developing countries. Under Cafédirect’s Fairtrade business model, 50% of the profits go back to the coffee growers who nurture and harvest the beans. This not only improves the lives of the growers but the quality of each coffee bean as well.