Singapore Lifestyle Blogazine

About A Winsome life

A Winsome Life began as a Singapore-based lifestyle blog in 2011 and since then, it has undergone multiple strategic transformations to keep up with the times. 

In 2017, Melvin (the Founder) has decided that A Winsome Life will be an avenue to document his personal thoughts and opinions and as well as the provision of personal concierge (errands-running) services in Singapore.

Brief Overview of A Winsome Life Since 2011

2011- Started as a local food blog

2012- Started providing Personal Concierge Services

2013- Expanded content topics such as fashion and technology

2014- Started niche columns such as automobile

2015- Expanded scope of Personal Concierge Services

2016- Business restructuring

2017- Re-aligning Business Goals, Vision, & Mission




About melvin lee

Melvin is the Founder of A Winsome Life and he has more than 10 years of experience as an educator, editor, and entrepreneur.

As An Educator/Facilitator/Coach...

Melvin has facilitated and coached more than a 1000 children, youth, and adults from various organisations and he has helped them to unlock their potential and achieve their goals.

As An Editor...

Melvin has collaborated with many renowned brands such as Renault, Volvo, Lazada, etc. to produce lifestyle content on various lifestyle topics such as automobile, food, travel, entertainment, and technology.

As An Entrepreneur...

Melvin runs a personal concierge business and he also does training and consulting on various topics related to wines & spirits, digital marketing, and customer service.

Melvin admits that he cannot sit still and he enjoys being on the move. As a purpose-driven strategist who is also results-oriented, Melvin is always on the lookout for opportunities to collaborate in the following areas:  

Melvin's Areas of Specialisations

Beverage Knowledge (Wines & Spirits) 

Hospitality &Tourism (Personal Concierge, Customer Service)

Digital Marketing (Content-Writing)

Outdoor Education (Small Group Facilitation)

Life Coaching (Career Guidance, Establishing Goals, Self-Awareness)

Tutoring (English, Science, Food & Nutrition, Social Studies)

Want to hire Melvin for a particular project? The following information might be good to know:

Melvin's Personality Types

Rockport Type & Talent Indicator: More Tribal Than Maestro


DISC Profile: Conscientiousness

Ready to work with Melvin?

Drop an email to Melvin at